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Australia: World’s most reputable cities

2015/11/12

Sydney and Melbourne, Australia, have claimed the top spots in Reputation Institute’s 2015 City RepTrak®, the world’s largest annual survey of city reputations.

This is the first time two cities from the same country have claimed the first and second position since City RepTrak® began in 2011.

The top ten cities in the 2015 City RepTrak are:

1. Sydney, Australia
2. Melbourne, Australia
3. Stockholm, Sweden
4. Vienna, Austria
5. Vancouver, Canada
6. Barcelona, Spain
7. Edinburgh, United Kingdom
8. Geneva, Switzerland
9. Copenhagen, Denmark
10. Venice, Italy

The top ten cities with a poor reputation:

90. Ryad
91. Karachi
92. Dar es Salam
93. Caracas
94. Kiev
95. Cairo
96. Mexico City
97. Bogota
98. Nairobi
99. Moscow

“The overall reputation of a city is built upon direct experience, mass communication, third-party endorsements and broadly accepted stereotypes,” said Fernando Prado, managing partner at Reputation Institute. “These are bottom-line issues for local policymakers, because a good reputation strongly correlates with an increase in tourism, relocation and investment in that city.”

Melbourne, Stockholm, Edinburgh, Geneva and Copenhagen are new to the Top 10 in 2015. Fifteen of the top 20 cities in the 2015 City RepTrak® are European, with Stockholm the highest of this group. San Francisco, CA, in 24th position overall, is the top-rated city in the United States.

City RepTrak is a global survey of more than 19,000 members of the general public, collected in the G8 countries, which ranks the world’s 100 most reputable cities based on levels of trust, esteem, admiration and respect. Perceptions regarding 13 attributes are grouped into three dimensions: Advanced Economy, Effective Government and Appealing Environment. Cities with strong reputations are perceived positively in all three dimensions.

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